Bell’Agio in Italian means “easygoing lifestyle,” and Bell’Agio Chianti evokes just that idea. Bell’Agio remains one of the few producers to still bottle in the straw “fiasco,” invented hundreds of years ago to protect weak glass in transport and popularized in the US in the 1960s when Chiantis began to appear more readily on the market. Bell’Agio has consumer appeal of traditional, whicker basket package. Name recognition and understanding; Bell’agio is a longstanding brand and name association with quality.
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