Haku Vodka

The name Haku means “white” in Japanese, the naming Haku pays tribute to its origin “Hakumai” (白米 ) – 100% pure Japanese white rice, and craft of mastering a “Jyunpaku” (純白) – pure and brilliant Vodka carefully filtrated through bamboo charcoal for a soft, round and subtly sweet taste.

The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. To convey it as a Japanese Craft Vodka, the House of Suntory use Japanese material with a touch of artisanal quality. Through the curved lines on the bottle, they represent the stream glistening through Japanese nature and Japan’s four seasons. The label design consists of Junpaku (pure-white) washi paper — representing the beauty of Japanese white rice, which is the soul of this vodka — and Kanji calligraphy “Haku” with sumi ink, as well as red and gold colors only. Resulting in a minimal and modern Japanese design, free of unnecessary adornments.